KAMA FLOW invests 20 million rubles in the Smart Data Hub business platform

The investment company KAMA FLOW has assumed the role of a lead investor in the late-seed round of the Smart Data Hub automatic analytics platform with a volume of at least 50 million rubles. The amount of KAMA FLOW's investments will amount to 20 million rubles. The Friendly VC Fund is a co-investor. The startup is a finalist of the international accelerator Sber500, at the Demo day of which an acquaintance with the investor took place.

Smart Data Hub offers a unique technological solution based on artificial intelligence. The platform's AI algorithms generate automatic insights showing growth points or problem areas in digital marketing. This helps customers boost sales, optimize advertising costs, and create a personalized customer experience.

The funds are planned to be used to scale the business: attract new customers, develop the product and strengthen the company's position in the market.

"We see significant potential in the project. The Smart Data Hub team is transforming approaches to analytics. The use of artificial intelligence allows not only to optimize budgets, but also to create a personalized customer experience. For us, this is not just an investment in a product, but the support of an innovative company that changes the rules of the game in the market. The deal is in line with KAMA FLOW's long–term investment strategy in Russian AI," said Sergey Gaivoronsky, Investment Director at KAMA FLOW.

This is not the first round of investments for the Smart Data Hub. The company has previously raised funds from the Hive venture fund.